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Reach your audience with mobile content

From home to the office to the subway or coffee shop, almost everyone is using their tablet or phone throughout the day. Fortunately, that includes your audience of prospective buyers and/or subscribers. They’re all consuming mobile content, looking for information and products that can solve their problems. From SMS to email apps and social media to push campaigns and mobile browsers, your content needs to be seen by users on the go. To cut through the noise and reach your prospective audience, think like a mobile user and learn to …

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10 Ways to Win with Social Media

While the social media landscape continues to evolve rapidly with new live-streaming networks like Periscope and Meerkat, the big three still remain dominant. Each network has its own unique tools and formats for locating and engaging your intended audience(s). If you want to compete in the attention economy, you’ll need to take advantage of the tools they provide. Facebook This is the big one: 1.5 Billion users and counting. On Facebook you’ll find a larger audience than any other social media network, and you can target audiences at a granular level …