macbook-journal-pen

Recent thoughts: writing & publishing

Note: This post will be updated regularly–scroll down for links to articles I’ve published elsewhere. As you may have noticed, I enjoy being a generalist in the field of content marketing and web design. Everything I create, curate, strategize, and design is intended to add value and guarantee a great experience for the user, the reader, the consumer. Having focused on branding myself as a marketer, I stopped calling myself a writer somewhere along the way. Today I proudly assert that I am a writer, that writing is my native media for storytelling, …

distant stars at night

3 Storytelling lessons from Science Fiction

Since the beginning of human civilization, even before the written word was popular, we’ve used storytelling to connect with others, to pass down knowledge, to record our histories, and to make sense of the world around us. Religions are based on stories called parables. Movies are a billion-dollar industry and also a form of visual storytelling. Stories convey lessons that shape who we are, and we use storytelling to connect with others. In all forms of literature, you’ll find character and plot techniques that draw the reader in and connect …

man using iPhone and Macbook

5 Tools for Social Media Success

  Every social media marketer has felt the effects of time deficit. Between emails and meetings, we try to manage multiple brand accounts across several platforms. Timing is everything and earning a piece of the attention economy takes diligence. Depending on our level of success, we create more work for ourselves through the exponential challenge of responding to comments and capitalizing on engagement. Fortunately, there are some tools which can make these challenges manageable. In this post I’ll share with you some tips about the (nominally) free software-as-a-service (SaaS) tools that …

iphone app

Reach your audience with mobile content

From home to the office to the subway or coffee shop, almost everyone is using their tablet or phone throughout the day. Fortunately, that includes your audience of prospective buyers and/or subscribers. They’re all consuming mobile content, looking for information and products that can solve their problems. From SMS to email apps and social media to push campaigns and mobile browsers, your content needs to be seen by users on the go. To cut through the noise and reach your prospective audience, think like a mobile user and learn to …

busy train station

10 Ways to Win with Social Media

While the social media landscape continues to evolve rapidly with new live-streaming networks like Periscope and Meerkat, the big three still remain dominant. Each network has its own unique tools and formats for locating and engaging your intended audience(s). If you want to compete in the attention economy, you’ll need to take advantage of the tools they provide. Facebook This is the big one: 1.5 Billion users and counting. On Facebook you’ll find a larger audience than any other social media network, and you can target audiences at a granular level …